The 2010s brought national visibility to California Pools in a way the company had never experienced before. Through appearances on HGTV and DIY Network programming such as Pool Kings, millions of viewers were introduced to the process of custom pool building from start to finish.
This exposure showcased not only the final product but also the craftsmanship, design process, and customer experience behind each project.
At the same time, the company began thinking more strategically about expansion. Demand for pools in Sunbelt states like Texas, Arizona, and Nevada was growing rapidly. To meet that demand without compromising quality, California Pools introduced a franchise model.
This allowed local owners to operate under the California Pools name while following the company's training, standards, and systems. It was a major shift that made national growth possible while preserving consistency.
By the end of the decade, California Pools had expanded into multiple states, bringing its approach to outdoor living to new regions across the country.